Multimedia Tools and Applications

, Volume 58, Issue 2, pp 399–425 | Cite as

Semantic ambient media: From ambient advertising to ambient-assisted living

  • Bogdan Pogorelc
  • Radu-Daniel Vatavu
  • Artur Lugmayr
  • Björn Stockleben
  • Thomas Risse
  • Juha Kaario
  • Estefania Constanza Lomonaco
  • Matjaž Gams


The term ambient media was in its beginning used only for ambient advertising. Nowadays it denotes the media environment and the communication of information in ubiquitous and pervasive environments. With the addition of intelligence, the new field of semantic ambient media was established. In recent years, the field of semantic ambient media has spread its span from only a few sub-areas, such as ambient advertising, to new ones, such as ambient-assisted living (AAL) and health-monitoring media, significantly supported by intelligence. The study presented in this paper provides an advanced introduction to the field of semantic ambient media including the solutions for threat issues and illustration of success stories of the field. It conducts a survey of the related work and presents a thorough discussion of it. The related work is grouped according to the coverage of the principles of semantic ambient media. Based on the state-of-the-art research, the future possibilities of the field are demonstrated, especially for the ambient-assisted living, audio-visual rendering of media objects, user design principles and the society impact of the field. The paper provides ideas for impacting ambient media and directions and questions for further research. It also discusses the potential of the combination of several research studies.


Ambient media Ubiquitous media Pervasive computation Ubiquitous computation Ambient computation Artificial intelligence Machine learning Data mining Context awareness Semantics Ambient-assisted living Art 



This work was partly financed by the European Union, European Social Fund, and partly by the CHIRON project (Cyclic and person-centric Health management: Integrated appRoach for hOme, mobile and clinical eNvironments), co-funded by the ARTEMIS Joint Undertaking (grant agreement # 2009-1-100228) and by national authorities. Radu-Daniel Vatavu acknowledges support from the project “Progress and development through post-doctoral research and innovation in engineering and applied sciences- PRiDE - Contract no. POSDRU/89/1.5/S/57083”, project co-funded from European Social Fund through Sectorial Operational Program Human Resources 2007-2013.


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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  • Bogdan Pogorelc
    • 1
    • 2
  • Radu-Daniel Vatavu
    • 3
  • Artur Lugmayr
    • 4
  • Björn Stockleben
    • 5
  • Thomas Risse
    • 6
  • Juha Kaario
    • 7
  • Estefania Constanza Lomonaco
    • 8
  • Matjaž Gams
    • 1
    • 2
  1. 1.Jožef Stefan Institute, Department of Intelligent SystemsLjubljanaSlovenia
  2. 2.Špica International d. o. oLjubljanaSlovenia
  3. 3.Research Center in Computer ScienceUniversity “Stefan cel Mare” of SuceavaSuceavaRomania
  4. 4.EMMi LabTampere University of Technology (TUT)TampereFinland
  5. 5.University of Applied Sciences MagdeburgMagdeburgGermany
  6. 6.L3S Research CenterHannoverGermany
  7. 7.Varaani Works OyTampereFinland
  8. 8.University of Nova Gorica, Graduate SchoolNova GoricaSlovenia

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