Motivation and Emotion

, Volume 36, Issue 3, pp 338–348 | Cite as

Habitual self-regulatory orientation and ease-of-retrieval: Regulatory focus qualifies the impact of subjective experiences in judgment

  • Rainer GreifenederEmail author
  • Johannes Keller
Original Paper


Eager strategies of self-regulation, known as promotion orientation, and cautious or vigilant strategies of self-regulation, known as prevention orientation, have been found to be associated with distinct patterns of goal attainment and information exploration. Building on these findings, we hypothesize that self-regulation in a promotion versus prevention focus triggers specific patterns of information use in judgment. Specifically, we predict that reliance on ease-of-retrieval—the feeling of ease or difficulty associated with accessing information—is particularly pronounced with a predominant promotion- compared to prevention-orientation. Two experiments that manipulate ease-of-retrieval and assess habitual differences in regulatory focus orientation support this prediction. The current contribution thus extends previous research by documenting that habitual tendencies of promotion-oriented as compared to prevention-oriented self-regulation are associated with reliance on distinct information sources in judgment.


Regulatory focus Promotion Prevention Ease-of-retrieval Feelings Judgment 



This research was supported by a post-doctoral grant from the Deutsche Forschungsgemeinschaft awarded to the first author.


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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.School of Social SciencesUniversity of MannheimMannheimGermany
  2. 2.University of UlmUlmGermany

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