Motivation and Emotion

, Volume 31, Issue 1, pp 35–47 | Cite as

The Induction of Mood via the WWW

  • Anja S. Göritz
Original Paper


Five experiments explored the methodology of Web-based mood induction and yielded empirical evidence for its feasibility and its limits. Study 1 examined the suitability of the Velten method and mood-suggestive photographs to induce both positive and negative moods. Negative mood was successfully induced, while the positive mood induction failed. In Study 2, cartoons successfully ameliorated mood, whereas jokes were ineffective. In Study 3, associations with affectively valenced words were not suitable in producing a positive or a negative mood. In Study 4, picture-illustrated emotive texts successfully induced a positive and a negative mood. In Study 5, valence and arousal ratings were obtained for the stimuli used in Study 1 and 3. Based on the results, recommendations for the application of online mood induction procedures are given.


Mood induction Effectiveness WWW Internet Online 



This work has been supported by a University of Erlangen-Nürnberg post-doctoral scholarship (HWP). I thank Klaus Moser for helpful comments on two of the studies presented in this paper and for providing the institutional backdrop for all five studies.


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Copyright information

© Springer Science+Business Media, LLC 2006

Authors and Affiliations

  1. 1.Department of Organizational and Social PsychologyUniversity of Erlangen-NürnbergNurembergGermany

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