Marketing Letters

, Volume 23, Issue 2, pp 439–456 | Cite as

Process and context in choice models

  • Moshe Ben-Akiva
  • André de Palma
  • Daniel McFadden
  • Maya Abou-Zeid
  • Pierre-André Chiappori
  • Matthieu de Lapparent
  • Steven N. Durlauf
  • Mogens Fosgerau
  • Daisuke Fukuda
  • Stephane Hess
  • Charles Manski
  • Ariel Pakes
  • Nathalie Picard
  • Joan Walker


We develop a general framework that extends choice models by including an explicit representation of the process and context of decision making. Process refers to the steps involved in decision making. Context refers to factors affecting the process, focusing in this paper on social networks. The extended choice framework includes more behavioral richness through the explicit representation of the planning process preceding an action and its dynamics and the effects of context (family, friends, and market) on the process leading to a choice, as well as the inclusion of new types of subjective data in choice models. We discuss the key issues involved in applying the extended framework, focusing on richer data requirements, theories, and models, and present three partial demonstrations of the proposed framework. Future research challenges include the development of more comprehensive empirical tests of the extended modeling framework.


Decision making process Context Social networks Econometric models Subjective data 


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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  • Moshe Ben-Akiva
    • 1
  • André de Palma
    • 2
  • Daniel McFadden
    • 3
  • Maya Abou-Zeid
    • 4
  • Pierre-André Chiappori
    • 5
  • Matthieu de Lapparent
    • 6
  • Steven N. Durlauf
    • 7
  • Mogens Fosgerau
    • 8
  • Daisuke Fukuda
    • 9
  • Stephane Hess
    • 10
  • Charles Manski
    • 11
  • Ariel Pakes
    • 12
  • Nathalie Picard
    • 13
  • Joan Walker
    • 14
  1. 1.Massachusetts Institute of TechnologyCambridgeUSA
  2. 2.Ecole Normale Supérieure de CachanCachanFrance
  3. 3.University of California at BerkeleyBerkeleyUSA
  4. 4.American University of BeirutBeirutLebanon
  5. 5.Columbia UniversityNew YorkUSA
  6. 6.Institut Français des Sciences et Technologies des Transports, de l’Aménagement et des RéseauxNoisy-le-Grand CedexFrance
  7. 7.Department of EconomicsUniversity of Wisconsin-MadisonMadisonUSA
  8. 8.Technical University of DenmarkLyngbyDenmark
  9. 9.Tokyo Institute of TechnologyMeguro-kuJapan
  10. 10.Institute for Transport StudiesUniversity of LeedsLeedsUK
  11. 11.Northwestern UniversityEvanstonUSA
  12. 12.Department of EconomicsHarvard UniversityCambridgeUSA
  13. 13.Université de Cergy-PontoiseCergy-Pontoise CedexFrance
  14. 14.University of California at BerkeleyBerkeleyUSA

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