Marketing Letters

, Volume 16, Issue 3–4, pp 239–254 | Cite as

Models of Multi-Category Choice Behavior

  • P. B. Seetharaman
  • Siddhartha Chib
  • Andrew Ainslie
  • Peter Boatwright
  • Tat Chan
  • Sachin Gupta
  • Nitin Mehta
  • Vithala Rao
  • Andrei Strijnev


Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation.


multi-category multivariate choices basket data bayesian estimation 


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Copyright information

© Springer Science + Business Media, Inc. 2005

Authors and Affiliations

  • P. B. Seetharaman
    • 1
  • Siddhartha Chib
    • 2
  • Andrew Ainslie
    • 3
  • Peter Boatwright
    • 4
  • Tat Chan
    • 2
  • Sachin Gupta
    • 5
  • Nitin Mehta
    • 6
  • Vithala Rao
    • 5
  • Andrei Strijnev
    • 7
  1. 1.Rice UniversityHouston
  2. 2.Washington UniversitySt. Louis
  3. 3.University of CaliforniaLos Angeles
  4. 4.Carnegie Mellon UniversityUSA
  5. 5.Cornell UniversityUSA
  6. 6.University of TorontoToronto
  7. 7.University of TexasDallas

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