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Marketing Letters

, Volume 16, Issue 3–4, pp 209–224 | Cite as

Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry

  • Jean-Pierre Dubé
  • K. Sudhir
  • Andrew Ching
  • Gregory S. Crawford
  • Michaela Draganska
  • Jeremy T. Fox
  • Wesley Hartmann
  • Günter J. Hitsch
  • V. Brian Viard
  • Miguel Villas-Boas
  • Naufel Vilcassim
Article

Abstract

In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session “Structural Models of Strategic Choice” from the 2004 Choice Symposium.

Keywords

entry dynamics market structure product positioning structural models 

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Copyright information

© Springer Science + Business Media, Inc. 2005

Authors and Affiliations

  • Jean-Pierre Dubé
    • 1
  • K. Sudhir
    • 2
  • Andrew Ching
    • 3
  • Gregory S. Crawford
    • 4
  • Michaela Draganska
    • 5
  • Jeremy T. Fox
    • 6
  • Wesley Hartmann
    • 5
  • Günter J. Hitsch
    • 7
  • V. Brian Viard
    • 8
  • Miguel Villas-Boas
    • 9
  • Naufel Vilcassim
    • 10
  1. 1.Graduate School of BusinessUniversity of ChicagoChicago
  2. 2.School of ManagementYale UniversityUSA
  3. 3.Rotman School of ManagementUniversity of TorontoToronto
  4. 4.University of Arizona
  5. 5.Graduate School of BusinessStanford University
  6. 6.University of ChicagoChicago
  7. 7.Graduate School of BusinessUniversity of ChicagoChicago
  8. 8.Stanford University
  9. 9.Haas School of BusinessUniversity of California
  10. 10.London Business SchoolLondon

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