The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster
- First Online:
- Cite this article as:
- DeLorme, D.E., Zinkhan, G.M. & Hagen, S.C. Market Lett (2004) 15: 185. doi:10.1007/s11002-005-0456-z
- 266 Downloads
This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers’ reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition.