Maternal and Child Health Journal

, Volume 20, Issue 5, pp 1025–1031 | Cite as

A Thematic Analysis of Mothers’ Motivations for Blogging

  • Simone Pettigrew
  • Catherine Archer
  • Paul Harrigan


Introduction Various forms of social media are used by many mothers to maintain social ties and manage the stress associated with their parenting roles and responsibilities. ‘Mommy blogging’ as a specific type of social media usage is a common and growing phenomenon, but little is known about mothers’ blogging-related experiences and how these may contribute to their wellbeing. This exploratory study investigated the blogging-related motivations and goals of Australian mothers. Methods An online survey was emailed to members of an Australian online parenting community. The survey included open-ended questions that invited respondents to discuss their motivations and goals for blogging. A thematic analysis using a grounded approach was used to analyze the qualitative data obtained from 235 mothers. Results Five primary motivations for blogging were identified: developing connections with others, experiencing heightened levels of mental stimulation, achieving self-validation, contributing to the welfare of others, and extending skills and abilities. Discussion These motivations are discussed in terms of their various properties and dimensions to illustrate how these mothers appear to use blogging to enhance their psychological wellbeing.


Mommy blogging Mothers Motivations Thematic analysis Grounded approach 


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  • Simone Pettigrew
    • 1
  • Catherine Archer
    • 2
  • Paul Harrigan
    • 3
  1. 1.School of Psychology and Speech PathologyCurtin UniversityPerthAustralia
  2. 2.School of ArtsMurdoch UniversityPerthAustralia
  3. 3.Business SchoolUniversity of Western AustraliaPerthAustralia

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