The Journal of Technology Transfer

, Volume 41, Issue 6, pp 1483–1506 | Cite as

Innovation strategies of firms: What strategies and why?

  • Charlie Karlsson
  • Sam TavassoliEmail author


This paper analyzes various innovation strategies of firms. Using five waves of the Community Innovation Survey in Sweden, we have traced the innovative behavior of firms over a 10-year period, i.e. between 2002 and 2012. We distinguish between sixteen innovation strategies, which compose of Schumpeterian four types of innovations (process, product, marketing, and organizational) plus various combinations of these four types. First, we find that firms are not homogenous in choosing innovation strategies, instead, they have a wide range of preferences when it comes to innovation strategy and some of the innovation strategies are “commonly” used among firms. Second, using Transition Probability Matrix, we found that firms also persist to have such a diverse innovation strategy preferences. Finally, using Multinomial Logit model, we explained the determinant of each and every innovation strategies, while we gave special attention to the commonly used innovation strategies among firms.


Innovation strategy Product innovations Process innovations Marketing innovations Organizational innovations Community Innovation Survey 

JEL Classification

D22 L20 O31 O32 


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  1. 1.Centre of Excellence for Science and Innovation Studies (CESIS)KTHStockholmSweden
  2. 2.Jönköping International Business SchoolJönköpingSweden
  3. 3.Blekinge Institute of TechnologyKarlskronaSweden
  4. 4.Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE)Lund UniversityLundSweden

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