Journal of Happiness Studies

, Volume 19, Issue 1, pp 257–276 | Cite as

To be a Fan is to be Happier: Using the Eudaimonic Spectator Questionnaire to Measure Eudaimonic Motivations in Spanish Fans

  • Javier Lozano DelmarEmail author
  • Milagrosa Sánchez-Martín
  • José Antonio Muñiz Velázquez
Research Paper


Many studies have linked audiovisual entertainment to hedonia. Recently, also to eudaimonic happiness. The Eudaimonic Spectator Questionnaire is proposed as a new tool to explore eudaimonic motivations that are linked to the consumption of audiovisual entertainment. The new questionnaire groups these eudaimonic motivations into two factors: the cultivation of cognitiveintellectual growth and socialemotional growth. Once the consistency and reliability of the questionnaire was tested, we observed statistically significant differences between fans and non-fan spectators; these differences were observed in both factors. The results indicated that being a fan is associated with the cultivation of human virtues and character strengths.


Fandom studies Narrative Media reception Active audiences TV studies Validation Happiness Hedonia Eudaimonia 



Funding was provided by Universidad Loyola Andalucía.


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Copyright information

© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  1. 1.Department of Communication and EducationUniversidad Loyola AndalucíaSevilleSpain
  2. 2.Department of PsychologyUniversidad Loyola AndalucíaSevilleSpain

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