Visitor support for growth and funding in public built environments: the case of an arboretum
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This study conducts a choice experiment survey to find the value for the potential installation of structural improvements in an urban arboretum. These potential improvements were chosen to guide policy decisions for potential revenue generation and to accommodate new visitors without deterring current users. Results show the greatest positive user willingness to pay for a pollinator garden at $3.56 per user per month. While the commuter bike path and perimeter fence were considered controversial issues in this arboretum, results show that on average users were willing to pay a moderately high amount to install the commuter bike path, but also willing to pay a high amount to avoid installation of a perimeter fence. Respondents were strongly opposed to vending machines. These results provide evidence for arboretum management to make informed funding and infrastructure decisions most harmonious with public values.
KeywordsArboretum Choice experiment Public opinion Willingness to pay
Funding was provided by University of Kentucky and Huazhong Agricultural University.
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