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Journal of Business and Psychology

, Volume 28, Issue 3, pp 263–285 | Cite as

Reactions to Recruitment Web Sites: Visual and Verbal Attention, Attraction, and Intentions to Pursue Employment

  • David G. Allen
  • Jonathan E. Biggane
  • Mitzi Pitts
  • Robert Otondo
  • James Van Scotter
Article

Abstract

Purpose

We investigate job seeker visual and verbal attention, and perceptions regarding company web sites in the applicant generation phase of recruitment.

Design/Methodology/Approach

We report three studies using varied methodological approaches including eye-tracking, verbal protocol analysis (VPA), and survey data.

Findings

Eye-tracking results suggest Web-based job seekers focus visual attention on information containing hyperlinks and on text more than graphic images or navigation tools. VPA suggests Web-based job seekers focus verbal attention on content more than design, especially job opening information. Survey results suggest content, design, and communication features are all related to applicant attraction. Design explains the most incremental variance in web site evaluation, while perceptions of communication features explain the most incremental variance in attitude toward the organization and intentions to pursue employment.

Implications

We provide multi-method evidence concerning features that attract applicant visual and verbal attention, and influence attraction and intentions to pursue employment. The findings also provide practical implications for designing recruitment web sites.

Originality/Value

We report three methodologically distinct perspectives on an important and timely issue: Web-based recruitment. We are aware of no other psychomotor eye-tracking studies in the recruitment literature, and only one other VPA. Combining multiple methods in this way provides unique perspective.

Keywords

Recruitment Attraction Job search Web sites Internet 

Notes

Acknowledgments

Portions of this research were funded by Office of Naval Research and the Fogelman College of Business and Economics. This research was in large part designed and inspired by Dr. Mitzi Pitts prior to her untimely passing. We dedicate this research to the memory of her scholarship, care for students, and joyful spirit.

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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • David G. Allen
    • 1
  • Jonathan E. Biggane
    • 1
  • Mitzi Pitts
    • 1
  • Robert Otondo
    • 2
  • James Van Scotter
    • 3
  1. 1.Fogleman College of Business and EconomicsUniversity of MemphisMemphisUSA
  2. 2.Mississippi State UniversityMississippi StateUSA
  3. 3.Louisiana State UniversityBaton RougeUSA

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