An Optimization Model to Determine Master Designs and Runs for Advertisement Printing

  • S. R. Mohan
  • S. K. Neogy
  • A. Seth
  • N. K. Garg
  • S. Mittal
Article

Abstract

In this paper we consider a common optimization problem faced by a printing company while designing masters for advertisement material. A printing company may receive from various customers, advertisements for their products and services and their demand is for a specified number of copies to be printed. In a particular case, the printer receives these orders to be delivered next week from the customers, until the Thursday of a week. By Monday the printed copies have to be delivered to the customers. These advertisement items of the various customers are to be printed on large sheets of papers of specified standard sizes. The size is called a k-up if k items can be printed on one sheet. It is a given constraint that only items of the same size can be loaded on a master. This constraint results in a decomposition of the original problem of designing masters into many sub-problems, one for each size. The objective is to minimize the number of masters required while meeting the requirements of the customers. We formulate this optimization problem mathematically, discuss the computational issues and present some heuristic approaches for solving the problem.

Key words

advertisement printing heuristic approach G-MIM heuristic G-RBA heuristic adjacent vertex heuristic 

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Copyright information

© Springer Science + Business Media B.V. 2006

Authors and Affiliations

  • S. R. Mohan
    • 1
  • S. K. Neogy
    • 1
  • A. Seth
    • 1
  • N. K. Garg
    • 2
  • S. Mittal
    • 2
  1. 1.Indian Statistical InstituteNew DelhiIndia
  2. 2.R. Systems International Ltd.Noida-India

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