Journal of Cultural Economics

, Volume 41, Issue 2, pp 197–214 | Cite as

Ex-ante versus ex-post: comparison of the effects of the European Capital of Culture Maribor 2012 on tourism and employment

  • Andrej SrakarEmail author
  • Marilena Vecco
Original Article


The estimation of the economic effects of cultural events is a topic that has stirred numerous debates in cultural economics. Although economic impact studies and contingent valuation have been the most frequently used methods, both suffer from numerous problems. In this article, we use ex-post econometric verification as a new and promising method in cultural economics in the estimation of the economic effects of cultural events and apply it to the estimation of the effects of the 2012 European Capital of Culture Maribor on tourism and employment. This enables us to compare results from economic impact and ex-post econometric verification studies to find significant differences in particular in terms of new employment. We determine the net effects on new tourism and find that they were mainly present in Maribor, the holder of the project, and not in the other five partner cities. We conclude by reflecting on the state of the art of the studies of economic effects of cultural events in cultural economics and their relevance for the study of cultural tourism.


Economic effects Cultural tourism Economic impact studies Ex-post econometric verification European Capital of Culture Maribor 2012 Employment 

JEL Classification

Z11 C33 D57 Z30 Z31 Z32 


Compliance with ethical standards

Conflict of interest

The authors declare that they have no potential conflict of interest.

Research involving human participants and/or animals

The authors declare that the research does not involve human participants and/or animals.

Informed consent

The authors declare that the research does not involve issues that would need informed consent.


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Copyright information

© Springer Science+Business Media New York 2017

Authors and Affiliations

  1. 1.Institute for Economic Research, Ljubljana and Faculty of EconomicsUniversity of LjubljanaLjubljanaSlovenia
  2. 2.Erasmus University RotterdamRotterdamThe Netherlands

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