Journal of Cultural Economics

, Volume 37, Issue 2, pp 247–269 | Cite as

Australian films at the Australian box office: performance, distribution, and subsidies

Original Article

Abstract

In recent years, Australian films have failed to capture the public’s attention at the Australian box office. Why? Do Australians have an aversion to their own films? Or does the release strategy—advertising/publicity expenditure and opening number of screens—explain the lacklustre performance? We find that even though Australian films are generally advertised more heavily and released more widely than non-Australian films, ceteris paribus, they earn less at the box office. We also analyse a subsample of our data for which Film Finance Corporation funding information is available and find that government subsidies have no impact on a film’s financial success at the box office.

Keywords

Movies Box office demand Motion picture distribution and exhibition Film subsidies 

Notes

Acknowledgments

We are grateful to the MPDAA for supplying data used in this study. We are also grateful to Matt Hancock (Screen Australia) and for the comments of two anonymous referees.

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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  1. 1.Faculty of Arts and Social SciencesThe University of SydneySydneyAustralia
  2. 2.University of CalgaryCalgaryCanada

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