Journal of Cultural Economics

, Volume 35, Issue 1, pp 19–48 | Cite as

Live and prerecorded popular music consumption

  • Juan D. Montoro-Pons
  • Manuel Cuadrado-García
Original Article


Changing consumption habits have rearranged the popular music market in the last decade, and a pattern in which live music attendance gets an increasing share of the market has emerged. This work analyzes the demand for the popular music sector considering its double dimension as supplier of live concerts and prerecorded music. We use the 2006/2007 wave of Spain’s Survey on Habits and Cultural Practices, and estimate a bivariate probit model for attendance to live concerts and the purchase of prerecorded music. Results allow us to describe the profile of the average and frequent consumer in both markets, which shows some similarities—gender effects and the role of cultural capital—but also striking differences—time restrictions and relation to economic activity, and the use of technology. Finally, we find evidence of demand complementarities, with a direct causal link from prerecorded music to live attendance that helps explain recent institutional changes.


Live and prerecorded popular music Participation Audiences Cultural demand Cultural capital Bivariate probit model 

JEL Classification

D12 C25 Z10 Z11 



The authors would like to thank two anonymous referees for their helpful comments. We also would like to thank Victor Fernández, Ana María Bedate and other participants at the I Workshop in Cultural Economics and Management held 25 November 2009 at Universidad de Sevilla.


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Copyright information

© Springer Science+Business Media, LLC. 2010

Authors and Affiliations

  • Juan D. Montoro-Pons
    • 1
  • Manuel Cuadrado-García
    • 2
  1. 1.Departamento de Economía AplicadaUniversitat de ValènciaValenciaSpain
  2. 2.Departamento de Comercialización e Investigación de MercadosUniversitat de ValènciaValenciaSpain

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