Synopsis
In their recent survey of Darwinian aesthetics, Grammer et al. (2003) note the surprising lack of a connection between studies related to human beauty and the theory of sexual selection. Understanding this missing link sheds new light on recent research that indicates positional concerns Pingle & Mitchell 2002, Solnick & Hemenway 1998, are important factors in the decision-making process. Integrating the theory of sexual selection into the decision framework found in economics makes it possible to explain why individuals are potentially willing to accept less, as long as it places them in a superior position relative to others.
Keywords
relative preferences gene evolution handicap principleKeywords
JEL classification D110 Z19Preview
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