The Narcissistic Millennial Generation: A Study of Personality Traits and Online Behavior on Facebook

  • Julia BrailovskaiaEmail author
  • Hans-Werner Bierhoff


The aim of the present study was to investigate differences between late (born: 1991–2000) and early (born: 1977–1990) Millennials regarding the personality traits narcissism, sensation seeking, self-esteem, and Facebook use. Furthermore, we investigated the relationship between personality traits and Facebook use, in both groups. Data of 254 Millennial Facebook users were collected. Results of regression discontinuity analyses including age as covariate indicate that late Millennials on average score significantly higher on narcissism, sensation seeking, self-presentation, and social interaction on Facebook than early Millennials. These cohort effects occur beyond age effects. In both groups, narcissism, sensation seeking, self-esteem, and online behavior were positively related. Interpretation of the results focuses on technological innovation and cultural change which affect the development of early and late Millennials differently. It is concluded that late and early Millennials differ substantially regarding personality traits and online behavior.


Millennials Facebook use Narcissism Sensation seeking Self-esteem 



No funding was received.

Compliance with Ethical Standards

Conflict of interest

The authors declare that they have no conflict of interest.

Informed Consent

Informed consent was obtained from all individual participants included in the study.

Ethical Approval

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Human and Animal Rights

This article does not contain any studies with animals performed by any of the authors.


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© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Mental Health Research and Treatment CenterRuhr-Universität BochumBochumGermany
  2. 2.Department of Social PsychologyRuhr-Universität BochumBochumGermany

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