Taste and Knowledge: the Social Construction of Quality in the Organic Wine Market

  • Eva Parga DansEmail author
  • Pablo Alonso González
  • Alfredo Macías Vázquez


A significant portion of the agricultural food sector today is geared towards developing sustainable and organically based products, contributing to a widely acknowledged ‘quality turn’ in food markets (Goodman 2004). Organic viticulture is booming worldwide, having increased threefold between 2004 and 2015 (Willer and Lernoud 2016). Consumers are willing to pay a premium for wines deriving from organic vineyards in the belief that they are healthier, tastier, and of higher quality, although the differences between organic, biodynamic, or sulfite free wines remains confusing for many (Amato et al.2017). In exploring this paradigm shift, current research addresses the question of how organic wines can provide increased value given the lack of clarity about the full list of ingredient and qualities (Krzywoszynska 2015; Delmas et al.2016). This question is fundamental to understanding the process of assessing qualities and singularities in the commercialization of wine, a...


Quality turn Taste uncertainty Marketing of quality Organic wine Food safety Wine market 



This work was supported by the Grupo de Estudios Territoriales (Universidade da Coruña), R2014/018, Rede de Excelencia Novos Enfoques da Análise Territorial (NEDAT), funded by the SUG, Xunta de Galicia 2016-2018 (DOG 15/12/2016) and ED431B 2017/42 Ayuda para la consolidación y estructuración de unidades de investigación competitivas y otras acciones de fomento en las universidades del Sistema universitario de Galicia, Modalidad Grupos con Potencial de Crecimiento, Xunta de Galicia 2017-2019.

Compliance with Ethical Standards

Conflict of Interest

The authors declare that they have no conflict of interest.


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Authors and Affiliations

  1. 1.Group of Territorial Studies (GET), Sociology FacultyUniversity of A CoruñaA CoruñaSpain
  2. 2.Institute of Heritage Sciences (Incipit-CSIC)Santiago de CompostelaSpain
  3. 3.Institute of Natural Products and Agrobiology (IPNA-CSIC)La LagunaSpain
  4. 4.University of LeónLeónSpain

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