Higher Education

, Volume 74, Issue 6, pp 1033–1051 | Cite as

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

  • Changqing He
  • Jibao Gu
  • Wei Wu
  • Xuesong Zhai
  • Jun Song


This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.


Graduate students Social media use Employability skills Internship effectiveness Zhongyong 



The authors acknowledge funding by the National Natural Science Foundation of China (Nos. 71371177 and 61300060), the Ministry of Education Project of Humanities and Social Sciences (No. 13YJA880020), and the Anhui provincial research projects (Nos. 2015zdjy115 and SK2015A632).


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Copyright information

© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  • Changqing He
    • 1
  • Jibao Gu
    • 1
  • Wei Wu
    • 2
  • Xuesong Zhai
    • 3
  • Jun Song
    • 4
  1. 1.School of ManagementUniversity of Science and Technology of ChinaHefeiPeople’s Republic of China
  2. 2.School of Health ManagementAnhui Medical UniversityHefeiPeople’s Republic of China
  3. 3.Laboratory of Intelligent BuildingAnhui Jianzhu UniversityHefeiPeople’s Republic of China
  4. 4.School of ManagementUniversity of Science and Technology of ChinaHefeiPeople’s Republic of China

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