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Electronic Commerce Research

, Volume 10, Issue 2, pp 111–137 | Cite as

An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population

  • A. Ant Ozok
  • June Wei
Article

Abstract

To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.

Keywords

M-commerce E-commerce Usability User preferences Survey design 

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Department of Information SystemsUniversity of MarylandBaltimoreUSA
  2. 2.Department of Management/Management Information SystemsUniversity of West FloridaPensacolaUSA

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