Electronic Commerce Research

, Volume 6, Issue 1, pp 75–101 | Cite as

Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries

  • Patricia Grace-Farfaglia
  • Ad Dekkers
  • Binod Sundararajan
  • Lois Peters
  • Sung-Hee Park
Article

Abstract

This paper describes the rationale and findings from a multinational study of online uses and gratifications conducted in the United States, Korea, and the Netherlands in spring 2003. Survey questions developed in three languages by native speaking researchers was presented to approximately 400 respondents in each country via the Web. Web uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on involvement in different types of on-line communities. Findings indicate that demographic characteristics, cultural values, and Internet connection type emerged as critical factors that explain why the same technology is adopted differently.

Keywords

Uses and gratifications Online communities Multinational Cross-cultural 

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Copyright information

© Springer Science + Business Media, LLC 2006

Authors and Affiliations

  • Patricia Grace-Farfaglia
    • 1
  • Ad Dekkers
    • 2
  • Binod Sundararajan
    • 3
  • Lois Peters
    • 4
  • Sung-Hee Park
    • 5
  1. 1.Lally School of Management and TechnologyRensselaer Polytechnic InstituteTroy
  2. 2.Quality Management, Department of CommunicationFontys UniversityThe Netherlands
  3. 3.Department of Language, Literature, and CommunicationRensselaer Polytechnic InstituteUSA
  4. 4.Management and Entrepreneurship, Lally School of Management and TechnologyRensselaer Polytechnic InstituteUSA
  5. 5.Ewha Womans UniversitySouth Korea

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