Environmental and Resource Economics

, Volume 57, Issue 3, pp 405–429 | Cite as

Willingness to Pay for Voluntary Climate Action and Its Determinants: Field-Experimental Evidence

  • Johannes DiederichEmail author
  • Timo Goeschl


The determinants of individual, voluntary climate action (VCA) in combating climate change and its potential scale are frequently debated in public but largely underresearched. We provide estimates of the willingness to individually reduce EU greenhouse gas emissions by one ton, using the European Union Emissions Trading Scheme. Estimates are derived from an online field experiment with a large, highly heterogenous, and Internet-representative sample of voting-aged Germans. Jointly estimating willingness to pay (WTP), non-indifference to VCA, and prior knowledge, we uncover important determinants of preferences for VCA, such as education, the information structure among the population, and exogenous environmental conditions.


Climate change EU ETS Field experiment Online experiment  Public goods Voluntary contributions Voluntary climate action Willingness to pay 



Climate change


Collective climate policies


Carbon dioxide


German National Meteorological Service


EU emissions allowance


European Union Emissions Trading Scheme


Field price censoring


Greenhouse gas


Intergovernmental Panel on Climate Change


Voluntary climate action


Willingness to pay


Willingness to accept

JEL Classifications

C93 Q51 Q54 


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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  1. 1.Department of EconomicsHeidelberg UniversityHeidelbergGermany

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