Environmental and Resource Economics

, Volume 41, Issue 3, pp 401–417 | Cite as

Incorporating Discontinuous Preferences into the Analysis of Discrete Choice Experiments

  • Danny Campbell
  • W. George Hutchinson
  • Riccardo Scarpa
Article

Abstract

Data from a discrete choice experiment on improvements of rural landscape attributes are used to investigate the implications of discontinuous preferences on willingness to pay estimates. Using a multinomial error component logit model, we explore differences in scale and unexplained variance between respondents with discontinuous and continuous preferences and condition taste intensities on whether or not each attribute was considered by the respondent during the evaluation of alternatives. Results suggest that significant improvements in model performance can be achieved when discontinuous preferences are accommodated in the econometric specification, and that the magnitude and robustness of the willingness to pay estimates are sensitive to discontinuous preferences.

Keywords

Discontinuous preferences Discrete choice experiments Multinomial error component logit model Rural environmental landscapes Willingness to pay 

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Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  • Danny Campbell
    • 1
  • W. George Hutchinson
    • 1
  • Riccardo Scarpa
    • 2
  1. 1.Gibson Institute for Land, Food and EnvironmentQueen’s UniversityBelfastNorthern Ireland, UK
  2. 2.Economics Department, Waikato Management SchoolUniversity of WaikatoHamiltonNew Zealand

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