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A first very positive quality of this book is that it exactly delivers what it promises to be – a handbook of method about ethnography and virtual worlds - and does so in an accessible and enjoyable way. The form factor of the publication, as a handbook sized artefact, has been achieved, and so has the authors’ objective that readers should be able to use it to guide ethnographic methods for the study of virtual worlds – both when the reader is considering ethnography as a possible method for exploring the culture of a virtual world and when they are immersed in the actual study of one. The back cover of this book states that it is a practical guide for students, teachers, designers and scholars interested in using ethnographic methods for studying virtual worlds. I can confirm this to be the case, as I myself take on all of these roles in my professional life, and can see how this book could be a useful guide for the intended stakeholders.
In saying that I would like to qualify that...