Journal of Consumer Policy

, Volume 37, Issue 4, pp 583–588 | Cite as

Nudging: A Very Short Guide

  • Cass R. SunsteinEmail author


This brief essay offers a general introduction to the idea of nudging, along with a list of 10 of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.


Nudging Behavioural Insights Team Choice 



Special thanks to Lucia Reisch, Maya Shankar, and Richard Thaler for valuable comments and suggestions, and to Thaler for many years of collaboration on these questions; none of them should be held responsible for any errors or infelicities here.

Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Harvard Law SchoolCambridgeUSA

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