Cluster Computing

, Volume 22, Supplement 3, pp 6529–6539 | Cite as

Research on consumers online shopping decision-making and recommendation of commodity based on social media network

  • Linmeng LiangEmail author
  • Xiaohong Qin


With the rapid development of Internet and information technology, e-commerce market has shown a rapid development momentum. Online trading environment of the virtual, making the network trust perception of consumer online shopping decision-making very influential. The social media network application platform is undoubtedly the enterprise used to promote the relationship between consumers and enhance the trust of one of the most convenient channels. Therefore, it is of great significance to explore the factors that influence consumers’ online shopping decisions in the social media network. On the basis of predecessors’ research, this paper explores the influence of consumers’ cognitive ability, relationship intensity and interaction on the decision-making of consumers’ online shopping in the social media network from the perspective of network trust. And through the Sina real micro-blog data on the hypothesis of the regression analysis.


E-commerce Online shopping decision-making Social media network relationship strength 


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© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Business SchoolXijing UniversityXi’anChina

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