Cluster Computing

, Volume 22, Supplement 2, pp 3573–3582 | Cite as

Big data analysis and research on consumption demand of sports fitness leisure activities

  • Jian Wang
  • Bin LvEmail author


With the rapid development of modern society, people are no longer satisfied with the rapid enrichment of the material life. The quality of life demands are put on the agenda of ordinary people. Health has become the first issue of concern. The number of people who exercise in health care has been increasing year by year. The national fitness has become a national strategy, the fitness has become the focus of national attention. This paper analyzes the present situation of consumer demand for physical fitness and leisure activities in the context of big data, and reflects on the existing problems in the current consumer fitness and leisure market, and proposes specific measures to solve the problem of consumer fitness and leisure markets in China. Furthermore, this paper aims to stimulate consumer demand of resident who take part in fitness leisure activities, and to further satisfy and expand consumer demand.


Health Fitness and leisure activities Big data Expanding consumer demand 



The research was founded with the Project No. YETP1713 entitled: “The status and role of table tennis teaching in the national fitness process”, being a part of “Youth Talent Project of Higher Education Institutions of Beijing (YETP1713)” supported by The Beijing Education Commission.


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© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of SportAnhui Polytechnic UniversityWuhuPeople’s Republic of China
  2. 2.School of Recreation and Community SportCapital University of Physical Education and SportsBeijingPeople’s Republic of China

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