A blind spot in driving decisions: how neglecting costs puts us in overdrive
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This article discusses how people often neglect the financial costs associated with driving. As a consequence they take trips that are contrary to their own self-interest and cause unnecessary harm to the environment through carbon emissions. Two empirical studies demonstrate that when people do explicitly consider financial costs they are inclined to drive less. The article concludes by offering several solutions to help people learn and account for their driving costs.
KeywordsCarbon Emission Soman Driving Cost Cost Condition Order Logit Model
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