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Children's Literature in Education

, Volume 44, Issue 3, pp 251–263 | Cite as

“Superman Says, ‘Read!’” National Comics and Reading Promotion

  • Carol L. Tilley
Original Paper
First Online:

Abstract

Between the years 1935 and 1946, National Comics—the leading comic book publisher in the United States—experimented with various strategies such as book lists and juvenile book reviews in order to encourage children and young adults to read books other than comics. This paper surveys these strategies and the work of key persons such as Malcolm Wheeler-Nicholson, M.C. Gaines, and Josette Frank, in the context of the broader landscape of children’s reading and comics publishing. In addition, the paper argues that National’s efforts serve as further encouragement for contemporary scholars to reevaluate the role that comics played in the cultural and literary lives of young readers.

Keywords

Comics Reading promotion History Children’s literature 
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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  1. 1.The Graduate School of Library and Information ScienceUniversity of Illinois at Urbana-ChampaignUrbanaUSA

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