Child and Adolescent Social Work Journal

, Volume 36, Issue 1, pp 15–17 | Cite as

Disrupting Social Norms: Eliminating Child abuse and Neglect in our Lifetime

  • Richard D. KrugmanEmail author
  • Lori Poland

In an effort to accelerate the changing of social norms with regard to how the public andprofessionals view child abuse and neglect in the United States, we incorporated the National Foundation to End Child Abuse and Neglect in January 2018. The mission of the Foundation is to end child abuse and neglect in our lifetime. The National Foundation to End Child Abuse and Neglect (EndCAN) is unlike any other organization that has entered into the human services field. EndCAN enters the field not as a new organization that will impede and encroach on others, or compete for scarce funds. Instead, it will focus on unifying the field, supporting it by collaborating with foundations in health and education related areas such as heart disease, cancer, suicide, obesity, and zero to three in order to improve research, prevention, education, training, and advocacy. EndCAN has two goals. First, change the public and professional’s perception of child abuse and neglect as a primarily social and...


Compliance with Ethical Standards

Conflict of interest

The authors declare that they have no conflicts of interest.

Ethical Approval

The opinions expressed in this commentary are those of the authors. This article does not contain any studies with human participants or animals performed by any of the authors. Funding for the foundation comes from the Robert Wood Johnson Foundation, Casey Family Programs and individual donors.


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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.National Foundation to End Child Abuse and NeglectDenverUSA
  2. 2.University of Colorado School of MedicineAuroraUSA
  3. 3.Denver Counseling OptionsLakewoodUSA

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