The Role of Prosocial Motives and Social Exchange in Mediating the Relationship Between Organizational Virtuousness’ Perceptions and Employee Outcomes

  • Irene TsachouridiEmail author
  • Irene NikandrouEmail author
Original Paper


Theoretical arguments suggest that organizational virtuousness makes individuals surpass their exchange concerns sparking their prosocial motives. This paper focuses on the examination of this issue incorporating two field studies. The first field study examines prosocial motives and social exchange as parallel mediators of the relationship between organizational virtuousness’ perceptions and three employee outcomes (willingness to support the organization, time commitment, work intensity). The second field study examines prosocial motives, personal sacrifice and impression management motives as parallel mediators of the examined relationships. Both field studies (employing 250 and 354 employees, respectively) indicated that only prosocial motives can mediate the relationship between organizational virtuousness’ perceptions and employee outcomes.


Virtuousness Exchange Prosocial motives Behavior 



The study has received no funding.

Compliance with Ethical Standards

Conflict of interest

The authors declare that they have no conflict of interest.

Informed Consent

It was obtained from all individual participants included in the study.


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Copyright information

© Springer Nature B.V. 2019

Authors and Affiliations

  1. 1.Department of Marketing & CommunicationAthens University of Economics and BusinessAthensGreece

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