Journal of Business Ethics

, Volume 150, Issue 4, pp 1129–1150 | Cite as

See What We Want to See? The Effects of Managerial Experience on Corporate Green Investments

  • Birte Schaltenbrand
  • Kai FoerstlEmail author
  • Arash Azadegan
  • Kevin Lindeman


How impartial are managerial decisions? This question is particularly concerning when it comes to making green investment decisions in the face of stakeholder pressures. When managers respond to stakeholder pressures, their personal cognition, judgment, and past experiences play a role in determining their responses. The salience of particular stakeholder claims may be determined by deeply rooted individual preferences. This research investigates how a manager’s past experiences can influence green investments. Data are gathered from 247 managers about their past experience and their employer’s performance data. These data are combined with managerial responses to a vignette-based experiment, which required managers to make green investments based on a decision scenario where they are exposed to different types and strength of stakeholder pressure (from consumers and the community). Results suggest that managers’ years of experience, their employers’ financial performance, and their employers’ market performance influence investment decisions even when making decisions under new and different set of circumstances. While the employers’ financial performance influences managers to invest more, the employers’ market performance only influences managers’ investment in the presence of either high consumer or high community pressure. Compared to less-experienced managers, experienced managers invest more in response to consumer pressure but less in response to community pressure. Practical and theoretical implications of these findings in green management are explored.


Corporate sustainability Green investments Managerial cognition and reasoning Survey research Vignette-based experiments 


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Copyright information

© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  • Birte Schaltenbrand
    • 1
  • Kai Foerstl
    • 2
    Email author
  • Arash Azadegan
    • 3
  • Kevin Lindeman
    • 4
  1. 1.Institute for Supply Chain Management – Procurement and Logistics (ISCM)EBS University for Business and LawWiesbadenGermany
  2. 2.Chair of Supply Chain Management & LogisticsGerman Graduate School of Management & Law (GGS)HeilbronnGermany
  3. 3.Department of Supply Chain Management & Marketing Sciences, Rutgers Business SchoolRutgers UniversityNewark, New BrunswickUSA
  4. 4.Supply Chain and Operations Department, Carlson School of ManagementUniversity of MinnesotaMinneapolisUSA

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