Journal of Business Ethics

, Volume 148, Issue 2, pp 411–435 | Cite as

Anti-consumption for Environmental Sustainability: Conceptualization, Review, and Multilevel Research Directions

  • Nieves García-de-Frutos
  • José Manuel Ortega-EgeaEmail author
  • Javier Martínez-del-Río


Given the potential that environmentally oriented anti-consumption (EOA) has in achieving environmental sustainability, the authors draw upon marketing, management, environmental, and psychology studies to conceptualize and delimit EOA, differentiating it from other (related but distinct) phenomena. In addition, the authors review the available literature at the individual (micro) level and summarize research on the antecedents and meanings of broad and specific/strict EOA practices with different targets. Furthermore, the authors propose an agenda for future research, which reflects on EOA not only at the individual (micro) level, but also lays out new opportunities for EOA work at organizational (meso), industry, and national (macro) levels. The work presented here hopes to spark multilevel research on EOA, its antecedents and consequences, and reactions to EOA phenomena.


Anti-consumption Conceptualization Environmental sustainability Literature review Multilevel Research agenda 



The authors are grateful to Prof. Scott J. Vitell and two anonymous reviewers for their insightful and constructive comments during the review process and to Dr. Stephanie Bertels for her invaluable developmental feedback on early versions of this paper. In addition, the authors gratefully acknowledge financial support from the Spanish Ministry of Economy and Science (National R&D Project ECO2011-24921) and the European Regional Development Fund (ERDF/FEDER), from the University of Almería’s (UAL, ceiA3) predoctoral grant program, and CySOC.


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© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  • Nieves García-de-Frutos
    • 1
  • José Manuel Ortega-Egea
    • 1
    Email author
  • Javier Martínez-del-Río
    • 1
  1. 1.Department of Economics & BusinessUniversity of Almería (ceiA3)AlmeríaSpain

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