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Journal of Business Ethics

, Volume 140, Issue 2, pp 243–262 | Cite as

A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

  • Alejandro Alvarado-Herrera
  • Enrique Bigne
  • Joaquín Aldas-Manzano
  • Rafael Curras-Perez
Article

Abstract

The aim of this research is to develop and validate a measurement scale for consumer’s perceptions of corporate social responsibility (CSRConsPerScale) using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement scale creation and validation suggested by DeVellis (Scale development: theory and applications, 1991) and supported by Churchill Jr.’s (J Mark Res 16(1):64–73, 1979) suggestions, five different empirical studies are developed expressly and applied to consumers of tourist services. This research involves 1147 real tourists from 24 countries in two different cultural and geographical contexts. A three-dimensional 18-item scale is proposed for measuring consumer perceptions of corporate social, environmental and economic responsibilities. This paper presents the complete development of the scale, as well as the implications and limitations of the main findings and the managerial implications.

Keywords

Consumer perceptions Corporate social responsibility Scale development Structural equation modelling Sustainable development 

Abbreviations

CSR

Corporate social responsibility

SD

Sustainable development

Notes

Acknowledgment

The authors acknowledge the financial support of the research project of the Generalitat Valenciana (GV/2013-055).

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Copyright information

© Springer Science+Business Media Dordrecht 2015

Authors and Affiliations

  • Alejandro Alvarado-Herrera
    • 1
  • Enrique Bigne
    • 2
  • Joaquín Aldas-Manzano
    • 2
  • Rafael Curras-Perez
    • 2
  1. 1.Sustainable Development DivisionUniversity of Quintana RooCozumelMexico
  2. 2.Department of Marketing, Faculty of EconomicsUniversity of ValenciaValenciaSpain

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