Journal of Business Ethics

, Volume 117, Issue 1, pp 1–17 | Cite as

The Organizational Implementation of Corporate Citizenship: An Assessment Tool and its Application at UN Global Compact Participants

Article

Abstract

The corporate citizenship (CC) concept introduced by Dirk Matten and Andrew Crane has been well received. To this date, however, empirical studies based on this concept are lacking. In this article, we flesh out and operationalize the CC concept and develop an assessment tool for CC. Our tool focuses on the organizational level and assesses the embeddedness of CC in organizational structures and procedures. To illustrate the applicability of the tool, we assess five Swiss companies (ABB, Credit Suisse, Nestlé, Novartis, and UBS). These five companies are participants of the UN Global Compact (UNGC), currently the largest collaborative strategic policy initiative for business in the world (www.unglobalcompact.org). This study makes four main contributions: (1) it enriches and operationalizes Matten and Crane’s CC definition to build a concept of CC that can be operationalized, (2) it develops an analytical tool to assess the organizational embeddedness of CC, (3) it generates empirical insights into how five multinational corporations have approached CC, and (4) it presents assessment results that provide indications how global governance initiatives like the UNGC can support the implementation of CC.

Keywords

Corporate citizenship CSR Globalization Organizational implementation UN Global Compact 

Notes

Acknowledgments

The authors acknowledge the support by the Swiss National Science Foundation for the project “Corporate Legitimacy and Corporate Communication—A Meso Level Analysis of Organizational Structures within Global Business Firms” (Projekt No. 100014_129995).

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Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  • Dorothée Baumann-Pauly
    • 1
    • 2
  • Andreas Georg Scherer
    • 1
  1. 1.IBW/University of ZurichZurichSwitzerland
  2. 2.HEC/University of LausanneLausanneSwitzerland

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