Journal of Business Ethics

, Volume 114, Issue 1, pp 15–27 | Cite as

Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification

Article

Abstract

Drawing on social identity theory and organizational identification theory, we develop a model of the impact of perceived corporate social responsibility on employees’ organizational identification. We argue that employees’ perceptions of their company’s social responsibility behaviors are more important than organizational reality in determining organizational identification. After defining perceived corporate social responsibility (PCSR), we postulate how PCSR affects organizational identification when perception and reality are aligned or misaligned. Implications for organizational practice and further research are discussed.

Keywords

Corporate social responsibility Employee behaviors and attitudes Organizational behavior Organizational identity Sustainability 

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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  1. 1.366 Mendoza College of BusinessNotre DameUSA
  2. 2.Division of BusinessChamplain CollegeBurlingtonUSA

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