Journal of Business Ethics

, Volume 111, Issue 2, pp 281–299 | Cite as

An Institution of Corporate Social Responsibility (CSR) in Multi-National Corporations (MNCs): Form and Implications

  • Krista Bondy
  • Jeremy Moon
  • Dirk Matten


This article investigates corporate social responsibility (CSR) as an institution within UK multi-national corporations (MNCs). In the context of the literature on the institutionalization of CSR and on critical CSR, it presents two main findings. First, it contributes to the CSR mainstream literature by confirming that CSR has not only become institutionalized in society but that a form of this institution is also present within MNCs. Secondly, it contributes to the critical CSR literature by suggesting that unlike broader notions of CSR shared between multiple stakeholders, MNCs practise a form of CSR that undermines the broader stakeholder concept. By increasingly focusing on strategic forms of CSR activity, MNCs are moving away from a societal understanding of CSR that focuses on redressing the impacts of their operations through stakeholder concerns, back to any activity that supports traditional business imperatives. The implications of this shift are considered using institutional theory to evaluate macro-institutional pressures for CSR activity and the agency of powerful incumbents in the contested field of CSR.


Corporate social responsibility Critical perspectives Multi-national corporations Institutional theory Business case 



We would like to thank the editor, Adam Lindgreen, and two anonymous reviewers for their insightful comments. We would also like to thank conference participants from the Academy of Management SIM division for their helpful comments on an early version of this article.


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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  1. 1.School of ManagementUniversity of BathBathUK
  2. 2.Nottingham University Business SchoolNottinghamUK
  3. 3.Schulich School of BusinessYork UniversityTorontoCanada

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