Journal of Business Ethics

, Volume 104, Issue 3, pp 361–370

The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation


DOI: 10.1007/s10551-011-0914-x

Cite this article as:
Chang, CH. J Bus Ethics (2011) 104: 361. doi:10.1007/s10551-011-0914-x


This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.


Corporate environmental ethics Green product innovation Green process innovation Competitive advantage 

Copyright information

© Springer Science+Business Media B.V. 2011

Authors and Affiliations

  1. 1.Department of Business AdministrationTamkang UniversityNew Taipei CityTaiwan

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