Journal of Business Ethics

, Volume 91, Supplement 1, pp 61–72 | Cite as

Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

  • Bala RamasamyEmail author
  • Matthew C. H. Yeung
  • Alan K. M. Au


Ethical behavior among businesses has gained significant prominence in recent years. Survey evidence shows that Asian consumers demand for greater social responsibility among businesses. Thus, a deeper understanding of the factors that contribute to such a demand is useful. This study examines the influence of religiosity and values on corporate social responsibility (CSR) support among consumers in Hong Kong and Singapore. Primary data collected among consumers in these cities point to a significant direct relationship between religiosity and CSR support. In Hong Kong, this attitude is due both to altruistic as well as for egotistical (or face saving) reasons. In Singapore, this is mainly due to the latter. The results imply that different motivations should guide CSR strategies in these two cities.


corporate social responsibility religiosity values Singapore Hong Kong 


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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • Bala Ramasamy
    • 1
    Email author
  • Matthew C. H. Yeung
    • 2
  • Alan K. M. Au
    • 2
  1. 1.China Europe International Business SchoolShanghaiChina
  2. 2.The Open University of Hong KongHong KongChina

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