Journal of Business Ethics

, Volume 90, Supplement 2, pp 155–167 | Cite as

The Role of Religiosity in Business and Consumer Ethics: A Review of the Literature



In 1949 Culliton noted that “… religion has something to offer business” (Culliton, 1949, p. 265). While religion definitely does have something to offer business, especially business ethics, it is only recently that empirical research linking religiosity and business ethics has been conducted. Indeed, religiosity affords a background, against which the ethical nature of business, including marketing and consumer behavior, can be interpreted. This article offers a descriptive, rather than normative, perspective in reviewing articles linking religion to business and consumer ethics. The main objective of the article being both to present some of the most significant empirical findings to date and also to encourage researchers to pursue further research in this relatively under researched area.


business ethics consumer ethics religiosity 


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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  1. 1.Phil B. Hardin Professor of Marketing & Pharmacy Administration, School of Business AdministrationUniversity of MississippiUniversityU.S.A.

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