Journal of Business Ethics

, Volume 93, Issue 1, pp 1–19 | Cite as

Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

  • Bodo B. Schlegelmilch
  • Magdalena ÖbersederEmail author


Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of specific topics in the debate and identifies existing research gaps. Second, we identify the most influential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves our ability to judge a journal’s influence on this particular sub-discipline.


impact factor literature review marketing ethics top journals top researchers 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.



We would like to thank Professor Patrick Murphy for his support and valuable feedback when working on this paper.


  1. American Marketing Association: 2008, ‘AMA Statement of Ethics’,
  2. Abela, A.V. and Murphy, P.E.: 2008, ‘Marketing with Integrity: Ethics and the Service-dominant Logic for Marketing’, Journal of the Academy of Marketing Science 36, 39-53.Google Scholar
  3. Akaah, I.P. and Riordan, E.A.: 1990, ‘The Incidence of Unethical Practices in Marketing Research: An Empirical Investigation’, Journal of the Academy of Marketing Science 18, 143.Google Scholar
  4. Armstrong, R.W.: 1996, ‘The Relationship Between Culture and Perception of Ethical Problems in International Marketing’, Journal of Business Ethics 15, 1199-1208.Google Scholar
  5. Austin, M. J., and Reed, M. L.: 1999, ‘Targeting Children Online: Internet Advertising Ethics Issues’, Journal of Consumer Marketing 16(6), 590-602.Google Scholar
  6. Bartels, R.: 1967, ‘A Model For Ethics in Marketing’, Journal of Marketing 31(1), 20-27.Google Scholar
  7. Bauerly, R. J., and Johnson, D. T.: 2005, ‘An Evaluation of Journals Used in Doctoral Marketing Programs’, Journal of the Academy of Marketing Science 33(3), 313-329.Google Scholar
  8. Baumgartner, H., and Pieters, R.: 2003, ‘The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time’, Journal of Marketing 67(2), 123-139.Google Scholar
  9. Becker-Olsen, K. L., Cudmore, B. A., and Hill, R. P.: 2006, ‘The Impact of Perceived Corporate Social Responsibility on Consumer Behavior’, Journal of Business Research 59(1), 46-53.Google Scholar
  10. Benet, S., Pitts, R. E., and LaTour, M.: 1993, ‘The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?’, Journal of Business Ethics 12(1), 45-55.Google Scholar
  11. Blankenship, A. B.: 1964, ‘Some Aspects of Ethics in Marketing Research’, Journal of Marketing Research 1(2), 26-31.Google Scholar
  12. Blodgett, J. G., Long-Chuan, L., Rose, G. M., and Vitell, S. J.: 2001, ‘Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison’, Journal of the Academy of Marketing Science 29(2), 190-202.Google Scholar
  13. Brenkert, G.G.: 2008, Marketing Ethics, (Backwell, Cambridge, MA).Google Scholar
  14. Bush, V. D., Venable, B. T., and Bush, A. J.: 2000 ‘Ethics and Marketing on the Internet: Practitioners’ Perceptions of Societal, Industry and Company Concerns’, Journal of Business Ethics 23(3), 237-248.Google Scholar
  15. Caldwell, T.: 2007, ‘Impact factors ‘flawed, misleading and unfair’’, Information World Review (237), 1–1Google Scholar
  16. Cavusgil, E.: 2007, ‘Merck and Vioxx: An Examination of an Ethical Decision-Making Model’, Journal of Business Ethics 76(4), 451-461.Google Scholar
  17. Caywood, C. L., and Laczniak, G. R.: 1986, ‘Ethics and Personal Selling: Death of a Salesman as an Ethical Primer’, Journal of Personal Selling and Sales Management 6(2), 81-88.Google Scholar
  18. Chonko, L.B.: 1995, Ethical Decision Making in Marketing, (Sage Publications, Thousand Oaks).Google Scholar
  19. Chonko, L. B., and Burnett, J. J.: 1983, ‘Measuring the Importance of Ethical Situations As a Source of Role Conflict: A Survey of Salespeople, Sales Managers, and Sales Support Personnel’, Journal of Personal Selling and Sales Management 3(1), 41-47.Google Scholar
  20. Chonko, L. B., and Hunt, S. D.: 1985, ‘Ethics and Marketing Management: An Empirical Examination’, Journal of Business Research 13(4), 339-359.Google Scholar
  21. Davis, J. J.: 1992, ‘Ethics and Environmental Marketing’, Journal of Business Ethics 11(2), 81-87.Google Scholar
  22. Donaldson, T. And Dunfee, T.W: 1999, Ties that bind: A social contracts approach to business ethics, (Harvard Business School Press, Boston, Mass).Google Scholar
  23. Drumwright, M. E.: 1994, `Socially Responsible Organizational Buying: Environmental Concerns as a Noneconomic Buying Criterion', Journal of Marketing 58(3), 1–19Google Scholar
  24. Dubinsky, A. J., and Ingram, T. N.: 1984, ‘Correlates of Salespeople’s Ethical Conflict: An Exploratory Investigation’, Journal of Business Ethics 3(4), 343-353.Google Scholar
  25. Dubinsky, A. J., and Loken, B.: 1989, ‘Analyzing Ethical Decision Making in Marketing’, Journal of Business Research 19(2), 83-107.Google Scholar
  26. Elan, E.: 2005, ‘Burger King Recalls Frozen Treat to Avoid Jihad’, Nation’s Restaurant News, 10 OctoberGoogle Scholar
  27. Ferrell, O. C., and Gresham, L. G.:1985, ‘A Contingency Framework for Understanding Ethical Decision Making in Marketing’, Journal of Marketing 49(3), 87-96.Google Scholar
  28. Fraedrich, J., and Iyer, R.: 2008, ‘Retailers’ Major Ethical Decision Making Constructs’, Journal of Business Research 61(8), 834-841.Google Scholar
  29. Frazer, C. F.: 1979, ‘Advertising Ethics: The Role of the Educator’, Journal of Advertising 8(1), 43-46.Google Scholar
  30. Garrett, T.: 1966: Business Ethics, (Prentice Hall, Englewood Cliff, NJ).Google Scholar
  31. Gaski, J. F.: 1999, ‘Does Marketing Ethics Really Have Anything to Say? A Critical Inventory of the Literature’, Journal of Business Ethics 18(3), 315-334.Google Scholar
  32. Goolsby, J. R., and Hunt, S. D.: 1992, ‘Cognitive Moral Development and Marketing’, Journal of Marketing 56(1), 55-68.Google Scholar
  33. Grein, A. F., and Gould, S. J.: 2007, ‘Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives’, Journal of Macromarketing 27(3), 289-302.Google Scholar
  34. Guidry, J. A., Hollier, B. N. G., Johnson, L., Tanner, J. R., and Veltsos, C.: 2004, ‘Surveying the Cites: A Ranking of Marketing Journals Using Citations Analysis’, Marketing Education Review 14(1), 0-59.Google Scholar
  35. Gundlach, G. T., and Murphy, P. E.: 1993, ‘Ethical and Legal Foundations of Relational Marketing Exchanges’, Journal of Marketing 57(4), 35-46.Google Scholar
  36. Gupta, O. K., and Rominger, A. S.: 1996, ‘Blind Man’s Bluff: The Ethics of Quantity Surcharges’, Journal of Business Ethics 15(12), 1299-1312.Google Scholar
  37. Habermas, J.: 1991, Erläuterungen zur Diskursethik, (Suhrkamp Verlag, Stuttgart).Google Scholar
  38. Habermas, J.: 1992, Moral consciousness and communicative action, (MIT Press).Google Scholar
  39. Hawkins, D. I., and Cocanougher, A. B.: 1972,. ‘Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education’, Journal of Marketing, 36(2), 61-64.Google Scholar
  40. Hise, R. T., and McGinnis, M. A.: 1975, ‘Product Elimination: Practices, Policies, and Ethics’, Business Horizons 18(3), 25-32.Google Scholar
  41. Hite, R. E., J. A. Bellizzi and C. Fraser: 1988, `A Content Analysis of Ethical Policy Statements Regarding Marketing Activities', Journal of Business Ethics 7(6), 771–776Google Scholar
  42. Hult, G. T. M., Neese, W. T., and Bashaw, R. E.: 1997, ‘Faculty Perceptions of Marketing Journals’, Journal of Marketing Education 19(1), 37-52.Google Scholar
  43. Hunt, S. D., and Laverie, D. A.: 2004, ‘Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice’, Marketing Education Review 14(3), 1-14.Google Scholar
  44. Hunt, S.D. and Vitell, S.J.: 1986, ‘Normative Perspectives for Ethical and Socially Responsible Marketing’, Journal of Macromarketing, 26, 154-117.Google Scholar
  45. Hunt, S. D., Wood, V. R., and Chonko, L. B.: 1989, ‘Corporate Ethical Values and Organizational Commitment in Marketing’, Journal of Marketing 53(3), 79-90.Google Scholar
  46. Innes, J.: 2005, ‘Burger King Recalls ‘Sacrilegious’ Dessert’, The Scotsman, 17 SeptemberGoogle Scholar
  47. Jacoby, J.: 1994, ‘Ethical Issues in Consumer Research’, Advances in Consumer Research 21(1), 565-565.Google Scholar
  48. Kelley, S. W., Ferrell, O. C., and Skinner, S. J.: 1990, ‘Ethical Behavior Among Marketing Researchers: An Assessment of Selected Demographic Characteristics’, Journal of Business Ethics 9(8), 681-688.Google Scholar
  49. Kelly, J. S.: 1979, ‘Subliminal Embeds In Print Advertising: A Challenge to Advertising Ethics’, Journal of Advertising 8(3), 20-24.Google Scholar
  50. Klein, J. G., and Craig Smith, N.: 1995, ‘Ethical Issues In Consumer Research: Consumer and Researcher Perspectives’, Advances in Consumer Research 22(1), 761-762.Google Scholar
  51. Kohlberg, L.: 1981, The Philosophy of Moral Development, (Harper & Row, Cambridge).Google Scholar
  52. Kohlberg, L.: 1984: The Psychology of Moral Development: The Nature and validity of Moral Stages, (Harpercollins Publisher).Google Scholar
  53. Koojaroenprasit, N., Weinstein, A., Johnson, W. C., and Remington, D. O.: 1998, ‘Marketing Journal Rankings Revisited: Research Findings and Academic Implications’, Marketing Education Review 8(1), 95-102.Google Scholar
  54. Kotler, P.: 2004, ‘Wrestling with Ethics’, Marketing Management 13(6), 30-35.Google Scholar
  55. Kotler, P., and Zaltman, G.: 1971, ‘Social Marketing: An Approach to Planned Social Change’, Journal of Marketing 35(3), 3-12.Google Scholar
  56. Kracher, B., and Corritore, C. L.: 2004, ‘Is there a Special E-Commerce Ethics?’, Business Ethics Quarterly 14(1), 71-94.Google Scholar
  57. Krugman, D. M., and Ferrell, O. C.: 1981, ‘The Organizational Ethics of Advertising: Corporate and Agency Views’, Journal of Advertising 10(1), 21-48.Google Scholar
  58. Laczniak, G.R.: 1983: ‘Frameworks for Analyzing Marketing Ethics, Journal of Macromarketing 3, 7-18.Google Scholar
  59. Laczniak, G. R.: 1999, ‘Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers’, Journal of Public Policy and Marketing 18(1), 125-129.Google Scholar
  60. Laczniak, G. R., Lusch, R. F., and Murphy, P. E.: 1979, ‘Social Marketing: Its Ethical Dimensions’, Journal of Marketing 43(2), 29-36.Google Scholar
  61. Laczniak, G. R., and Murphy, P. E.: 1993, Ethical Marketing Decisions - The higher Road, (Needham heights: Allyn and Bacon).Google Scholar
  62. Laczniak, G. R., and Murphy, P. E.: 2006, ‘Normative Perspectives for Ethical and Socially Responsible Marketing’, Journal of Macromarketing 26(2), 154-177.Google Scholar
  63. Lane, J. C.: 1995, ‘Ethics of Business Students: Some Marketing Perspectives’, Journal of Business Ethics 14(7), 571-580.Google Scholar
  64. Lantos, G. P.: 1986, ‘An Ethical Base for Marketing Decision Making’, Journal of Consumer Marketing 3(4), 5-10.Google Scholar
  65. LaTour, M. S., and Henthorne, T. L.: 1994, Ethical Judgments of Sexual Appeals in Print Advertising, Journal of Advertising 23(3), 81-90.Google Scholar
  66. Lee, K.-H.: 1981, ‘Ethical Beliefs in Marketing Management: A Cross-Cultural Study’, European Journal of Marketing 15(1), 58-67.Google Scholar
  67. Luck, D. J.: 1974, ‘Social Marketing: Confusion Compounded’, Journal of Marketing 38(4), 70-72.Google Scholar
  68. Lund, D. B.: 2000, ‘An Empirical Examination of Marketing Professionals’ Ethical Behavior in Differing Situations’, Journal of Business Ethics 24(4), 331-342.Google Scholar
  69. Maignan, I., and Ferrell, O. C.: 2004, ‘Corporate Social Responsibility and Marketing: An Integrative Framework’, Journal of the Academy of Marketing Science 32(1), 3-19.Google Scholar
  70. Malhotra, N. K., and Miler, G. L.: 1998, ‘An Integrated Model for Ethical Decisions in Marketing Research’, Journal of Business Ethics 17(3), 263-280.Google Scholar
  71. Marcoux, A. M.: 2003, ‘Snipers, Stalkers, and Nibblers: Online Auction Business Ethics’, Journal of Business Ethics 46(2), 163-173.Google Scholar
  72. Martin, K. D., and Smith, N. C.: 2008, ‘Commercializing Social Interaction: The Ethics of Stealth Marketing’, Journal of Public Policy and Marketing 27(1), 45-56.Google Scholar
  73. Mayo, M. A., and Marks, L. J.: 1990, ‘An Empirical Investigation of a General Theory of Marketing Ethics’, Journal of the Academy of Marketing Science 18(2), 163.Google Scholar
  74. Mitchell, V.-W., and Ka Lun Chan, J.: 2002, ‘Investigating UK Consumers’ Unethical Attitudes and Behaviours’, Journal of Marketing Management 18(1/2), 5-26.Google Scholar
  75. Muncy, J. A., and Vitell, S. J.: 1992, ‘Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer’, Journal of Business Research 24(4), 297-311.Google Scholar
  76. Murphy, P.E.: 2002, Marketing Ethics at the Millennium: Review, Reflections and Recommenndations’, in N.E. Bowie (ed.), The Blackwell Guide to Business Ethics, (Blackwell, Oxford).Google Scholar
  77. Murphy, P. E.: 2010, `Marketing Theory and Marketing Ethics: A Status Report', in M. Baker and M. Saren (eds.), Marketing Theory (Sage, London)Google Scholar
  78. Murphy, P. E. and G. R. Laczniak: 1981, `Marketing Ethics: A Review with Implications', in B. N. Enis and J. Roering (eds.), Review of Marketing (American Marketing, Chicago), pp. 251–266Google Scholar
  79. Murphy, P.E., Laczniak, G.R., Bowie, N.E. and Klein, T.A.: 2005, Ethical Marketing: Basic Ethics in Action, (Prentice Hall, Upper Saddle River).Google Scholar
  80. Murphy, P. E., Laczniak, G. R., and Wood, G.: 2007, ‘An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective’, European Journal of Marketing 41(1/2), 37-57.Google Scholar
  81. Nantel, J., and Weeks, W. A.: 1996, ‘Marketing Ethics: Is there more to it than the Utilitarian Approach?’, European Journal of Marketing 30(5), 9-19.Google Scholar
  82. Nill, A., and Schibrowsky, J. A.: 2007, ‘Research on Marketing Ethics: A Systematic Review of the Literature’, Journal of Macromarketing 27(3), 256-273.Google Scholar
  83. Palmer, D. E.: 2005, ‘Pop-Ups, Cookies, and Spam: Toward a Deeper Analysis of the Ethical Significance of Internet Marketing Practices’, Journal of Business Ethics 58(1-3), 271-280.Google Scholar
  84. Patterson, J. M.: 1966, ‘What Are the Social and Ethical Responsibilities of Marketing Executives?’, Journal of Marketing 30(3), 12-15.Google Scholar
  85. Polonsky, M. J., and Whitelaw, P.: 2006, ‘A Mulit-Dimensional Examination of Marketing Journal Rankings By North American Academics’, Marketing Education Review 16(3), 59-72.Google Scholar
  86. Ramsey, R., Marshall, G., Johnston, M., and Deeter-Schmelz, D.: 2007, ‘Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics’, Journal of Business Ethics 70(2), 191-207.Google Scholar
  87. Rawls, J.: 1971, A Theory of Justice, (Belknap Press, Cambridge, Mass).Google Scholar
  88. Rawwas, M. Y. A.: 1996, ‘Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers’, Journal of Business Ethics 15(9), 1009-1019.Google Scholar
  89. Rawwas, M. Y. A.: 2001, ‘Culture, Personality and Morality: A typology of International Consumers’ Ethical Beliefs’, International Marketing Review 18(2), 188-209.Google Scholar
  90. Reidenbach, R. E., Robin, D. P., and Dawson, L.: 1991, ‘An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups’, Journal of the Academy of Marketing Science 19(2), 83.Google Scholar
  91. Roberts, J. A.: 1995, ‘Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing’, Journal of Marketing Theory and Practice 3(4), 97-117.Google Scholar
  92. Roberts, J. A.: 1996, ‘Will the Real Socially Responsible Consumer Please Step’, Business Horizons, 39(1), 79-83.Google Scholar
  93. Robin, D. P., and Reidenbach, R. E.: 1987, ‘Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application’, Journal of Marketing 51(1), 44-58.Google Scholar
  94. Robin, D. P., Reidenbach, R. E., and Forrest, P. J.: 1996, ‘The Perceived Importance of an Ethical Issue as an Influence on the Ethical Decision-making of Ad Managers’, Journal of Business Research 35(1), 17-28.Google Scholar
  95. Ross, W.D.: 1939, The Right and The Good, (Oxford University Press, Oxford).Google Scholar
  96. Saeed, M., Ahmed, Z. U., and Mukhtar, S.-M.: 2001,’International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach’, Journal of Business Ethics 32(2), 127-142.Google Scholar
  97. Sautter, E. T., and Oretskin, N. A.: 1997, ‘Tobacco Targeting: The Ethical Complexity of Marketing to Minorities’, Journal of Business Ethics 16(10), 1011-1017.Google Scholar
  98. Schlegelmilch, B. B.: 1998, Marketing Ethics - An International Perspective, (Thomson Learning, London).Google Scholar
  99. Schlegelmilch, B. B., and Götze, E.: 1999, ‘Marketing-Ethik am Beginn des 2. Jahrtausends’, Marketing ZFP 1, 25-37.Google Scholar
  100. Shannon, J. R., and Berl, R. L.: 1997, ‘Are We Teaching Ethics in Marketing?: A Survey of Students’ Attitudes and Perceptions’, Journal of Business Ethics 16(10), 1059-1075.Google Scholar
  101. Shaw, D., and Shiu, E.: 2003, ‘Ethics in Consumer Choice: A Multivariate Modelling Approach’, European Journal of Marketing 37(10), 1485-1498.Google Scholar
  102. Shaw, D., Shiu, E., and Clarke, I.: 2000, ‘The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers’, Journal of Marketing Management 16(8), 879-894.Google Scholar
  103. Singh, J. J., Vitell, S. J., Al-Khatib, J., and Clark, I.: 2007, ‘The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States’, Journal of International Marketing 15(2), 86-112.Google Scholar
  104. Singhapakdi, A., Salyachivin, S., Virakul, B., and Veerayangkur, V.: 2000, ‘Some Important Factors Underlying Ethical Decision Making of Managers in Thailand’, Journal of Business Ethics 27(3), 271-284.Google Scholar
  105. Singhapakdi, A., and Vitell Jr, S. J.: 1991, ‘Research Note: Selected Factors Influencing Marketers’ Deontological Norms’, Journal of the Academy of Marketing Science 19(1), 37.Google Scholar
  106. Singhapakdi, A., and Vitell, S. J.: 1991, ‘Analyzing the Ethical Decision Making of Sales Professionals’, Journal of Personal Selling and Sales Management 11(4), 1-12.Google Scholar
  107. Singhapakdi, A., Vitell, S. J., and Kraft, K. L.: 1996), ‘Moral Intensity and Ethical Decision-Making of Marketing Professionals’, Journal of Business Research 36(3), 245-255.Google Scholar
  108. Singhapakdi, A., Vitell, S. J., and Leelakulthanit, O.: 1994, ‘A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgements’, International Marketing Review 11(6), 65-78.Google Scholar
  109. Sirgy, M. J., and Lee, D.-J.: 2008, ‘Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms’, Journal of Business Ethics 77(4), 377-403.Google Scholar
  110. Smith, C. N., and Quelch, J. A.: 1993, Ethics in Marketing, (Irwin, Bosten).Google Scholar
  111. Smith, N. C.: 2001, ‘Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics’, Journal of Business Ethics, 32(1), 3-18.Google Scholar
  112. Sparks, J. R., and Hunt, S. D.: 1998, ‘Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation’, Journal of Marketing 62(2), 92-109.Google Scholar
  113. Stead, B. A., and Gilbert, J.: 2001, ‘Ethical Issues in Electronic Commerce’, Journal of Business Ethics 34(2), 75-85.Google Scholar
  114. Stieber, J.: 1991, ‘The Behavior of the NCAA: A Question of Ethics’, Journal of Business Ethics 10(6), 445-449.Google Scholar
  115. Storholm, G., and Friedman, H.: 1989, ‘Perceived Common Myths and Unethical Practices Among Direct Marketing Professionals’, Journal of Business Ethics 8(12), 975-979.Google Scholar
  116. Theoharakis, V., and Hirst, A.: 2002, ‘Perceptual Differences of Marketing Journals: A Worldwide Perspective’, Marketing Letters 13(4), 389-402.Google Scholar
  117. Thomson, S.: 1994, ‘The Thomson Scientific Impact Factor’,
  118. Treise, D., Weigold, M. F., Conna, J., and Garrison, H.: 1994, ‘Ethics in Advertising: Ideological Correlates of Consumer Perceptions’, Journal of Advertising, 23(3), 59-69.Google Scholar
  119. Trucker, J. C.: 2006, ‘Taking Care of Business: Selecting the Best Periodical Database for Your Business Patrons’, Journal of Business and Finance Librarianship 11(4), 23-44.Google Scholar
  120. Tsalikis, J., and Fritzsche, D. J.: 1989, ‘Business Ethics: A Literature Review with a Focus on Marketing Ethics’, Journal of Business Ethics 8(9), 695-743.Google Scholar
  121. Twedt, D. W.: 1963, ‘Why A Marketing Research Code of Ethics?’, Journal of Marketing 27(4), 48-50.Google Scholar
  122. Vitell, S. J., Lumpkin, J. R., and Rawwas, M. Y. A.: 1991, ‘Consumer Ethics:An Investigation of the Ethical Beliefs of Elderly Consumers’, Journal of Business Ethics 10(5), 365-375.Google Scholar
  123. Vitell, S. J., and Muncy, J.: 1992, ‘Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgements of the Final Consumer’, Journal of Business Ethics 11(8), 585-597.Google Scholar
  124. Vitell, S. J., Rallapalli, K. C., and Singhapakdi, A.: 1993, ‘Marketing Norms: The Influence of Personal Moral Philosophies and Organizational Ethical Culture’, Journal of the Academy of Marketing Science 21(4), 331.Google Scholar
  125. Whysall, P.: 2000, ‘Marketing Ethics – An Overview’, Marketing Review 1(2), 175Google Scholar
  126. Yoo, B., and Donthu, N.: 2002, ‘The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students’, Journal of Marketing Education 24(2), 92-103.Google Scholar
  127. Zinkhan, G. M., and Leigh, T. W.: 1999, ‘Assessing the Quality Ranking of the Journal of Advertising 1986-1997. Journal of Advertising, 28(2), 51-70.Google Scholar

Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  1. 1.Vienna University of Economics and Business AdministrationViennaAustria
  2. 2.University of LeedsLeedsU.K.

Personalised recommendations