Journal of Business Ethics

, Volume 91, Issue 2, pp 167–181 | Cite as

Attitudes About Corporate Social Responsibility: Business Student Predictors

  • Robert W. KolodinskyEmail author
  • Timothy M. Madden
  • Daniel S. Zisk
  • Eric T. Henkel


Four predictors were posited to affect business student attitudes about the social responsibilities of business, also known as corporate social responsibility (CSR). Applying Forsyth’s (1980, Journal of Personality and Social Psychology 39, 175–184, 1992, Journal of Business Ethics 11, 461–470) personal moral philosophy model, we found that ethical idealism had a positive relationship with CSR attitudes, and ethical relativism a negative relationship. We also found materialism to be negatively related to CSR attitudes. Spirituality among business students did not significantly predict CSR attitudes. Understanding the relationship between CSR attitudes and the significant predictors has important implications for researchers and teachers in particular.


ethics ethical ideologies corporate social responsibility CSR materialism relativism idealism Forsyth 


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Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  • Robert W. Kolodinsky
    • 1
    Email author
  • Timothy M. Madden
    • 2
  • Daniel S. Zisk
    • 1
  • Eric T. Henkel
    • 1
  1. 1.James Madison UniversityHarrisonburgU.S.A.
  2. 2.University of TennesseeKnoxvilleU.S.A.

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