Journal of Business Ethics

, Volume 90, Issue 3, pp 311–329 | Cite as

“Managing” Corporate Community Involvement

  • Judith M. van der Voort
  • Katherina Glac
  • Lucas C.P.M. Meijs
Article

Abstract

In academic research, many attempts have been undertaken to legitimize corporate community involvement by showing a business case for it. However, much less attention has been devoted to building understanding about the actual dynamics and challenges of managing CCI in the business context. As an alternative to existing predominantly static and top-down approaches, this paper introduces a social movement framework for analyzing CCI management. Based on the analysis of qualitative case study data, we argue that the active role of employees pressuring for CCI policies and practices, as well as the organization audience responses to their efforts, are at the core of the challenges involved in managing CCI. These challenges also pose limits to how far CCI can be extended to a “business as usual” activity.

Keywords

corporate community involvement corporate social responsibility employee volunteering social movement framing mobilization double-edged effect qualitative research case study research 

Abbreviations

CCI

Corporate community involve ment

CSR

Corporate social responsibility

SMO

Social movement organization

HR(M)

Human resource management

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Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  • Judith M. van der Voort
    • 1
  • Katherina Glac
    • 2
  • Lucas C.P.M. Meijs
    • 1
  1. 1.Department of Business-Society ManagementRotterdam School of Management, Erasmus UniversityRotterdamThe Netherlands
  2. 2.1000 LaSalle AvenueMinneapolisU.S.A.

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