Journal of Business Ethics

, Volume 87, Issue 3, pp 343–353

Can the Fair Trade Movement Enrich Traditional Business Ethics? An Historical Study of Its Founders in Mexico


DOI: 10.1007/s10551-008-9924-8

Cite this article as:
Audebrand, L.K. & Pauchant, T.C. J Bus Ethics (2009) 87: 343. doi:10.1007/s10551-008-9924-8


As the need for more diversity in business ethics is becoming more pressing in our global world, we provide an historical study of a Fair Trade (FT) movement, born in rural Mexico. We first focus on the basic assumptions of its founders, which include a worker–priest, Frans van der Hoff, a group of native Indians and local farmers who formed a cooperative, and an NGO, Max Havelaar. We then review both the originalities and challenges of the FT movement and its potential contributions to the current theories and practices in business ethics.


business ethics community movement and social justice traditional and native religions Fair Trade 

Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  1. 1.University of British Columbia (Okanagan Campus)KelownaCanada
  2. 2.HEC MontréalMontréalCanada

Personalised recommendations