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Journal of Business Ethics

, Volume 86, Supplement 1, pp 51–61 | Cite as

The Urgency and Necessity of a Different Type of Market: The Perspective of Producers Organized Within the Fair Trade Market

  • Francisco VanderHoff BoersmaEmail author
Article

Abstract

The development of the certified Fair Trade market was initiated by a group of indigenous communities in Mexico. Over time, their vision of Fair Trade as a different type of market has become increasingly marginalized by an emphasis on poverty reduction. This article presents their understanding of what Fair Trade should and should not be. It presents the key principles of the Fair Trade market as effectiveness, ecological sustainability, social sustainability, and more direct producer–consumer relationships. The key challenges that confront Fair Trade in living up to these principles are the need to democratize the formal structures of Fair Trade so as to give a greater voice to small producers and to link with other social movements to confront the dominant neo-liberal trade regime.

Keywords

fair trade neo-liberalism gender bio-politics governmentality corporate social responsibility sustainability eco-tourism food security democracy solidarity 

Abbreviations

CEC

Centro de Educación Campesina (Centre for Rural Education)

FLO

Fairtrade Labelling Organizations International

UCIRI

Unión de Comunidades Indígenas de la Región del Istmo (Union of Indigenous Communities of the Region of the Isthmus)

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Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  1. 1.UCIRI (Union de Comunidades Indigenas de la Region del Istmo)Cd.IxtepecMexico

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