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Journal of Business Ethics

, Volume 80, Issue 4, pp 755–769 | Cite as

The Impact of Corporate Social Performance on a Firm’s Multinationality

  • Cyril Bouquet
  • Yuval Deutsch
Article

Abstract

Using panel data of 4,244 company years, we examine whether and how corporate social performance (CSP) affects a firm’s capacity to achieve profitable sales in foreign markets. Based on our extension of instrumental stakeholder theory into the international arena, we hypothesized a U-shaped relationship between CSP and multinationality. Results supported our contention that multinational enterprises (MNEs) need to be substantially committed to social performance objectives if they are to recoup the cost of their CSP investments, and improve their capacity to compete in foreign markets. MNEs engaged in intermediate levels of CSP achieve lower levels of multinationality than firms operating at either anchor of the social performance continuum. In addition, this study demonstrates that CSP moderates a well-established relationship in international business literature – the relationship between R&D investment and a firm’s multinationality. Implications for research and practice are discussed.

Keywords

corporate social performance international business multinationality 

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Notes

Acknowledgments

Financial support from the Social Sciences and Humanities Research Council of Canada is greatly appreeciated.

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Copyright information

© Springer Science+Business Media B.V. 2007

Authors and Affiliations

  1. 1.Schulich School of BusinessYork UniversityTorontoCanada

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