Journal of Business Ethics

, Volume 77, Issue 3, pp 245–258 | Cite as

X-Men Ethics: Using Comic Books to Teach Business Ethics

  • Virginia W. Gerde
  • R. Spencer Foster


A modern form of narrative, comic books are used to communicate, discuss, and critique issues in business ethics and social issues in management. A description of comic books as a legitimate medium is followed by a discussion of the pedagogical uses of comic books and assessment techniques. The strengths of the pedagogy include crossing cultural barriers, understanding the complexity of individual decision-making and organizational influences, and the universality of dilemmas and values. We provide an initial source for educators on the topics, comic books, plotlines, and other commentary for consideration of use in the classroom from high school to graduate business ethics and social issues in management courses.


comic books graphic novels multicultural narrative pedagogy teaching 


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Copyright information

© Springer Science+Business Media B.V. 2007

Authors and Affiliations

  1. 1.Palumbo and Donahue School of BusinessDuquesne UniversityPittsburghU.S.A.
  2. 2.Department of SociologyUniversity of PittsburghPittsburghU.S.A.

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