Journal of Business Ethics

, Volume 74, Issue 1, pp 49–64 | Cite as

The Social Norms of Tax Compliance: Evidence from Australia, Singapore, and the United States

  • Donna D. Bobek
  • Robin W. Roberts
  • John T. Sweeney
Article

Abstract

Tax compliance is a concern to governments around the world. Prior research (Alm, J. and I. Sanchez: 1995, KYKLOS 48, 3–19) has attributed unexplained inter-country differences in compliance rates to differences in social norms. Economics researchers studying tax compliance in the United States (U.S.) (see for example J. Andreoni et al.: 1998, Journal of Economic Literature 36, 818–860) have called for more attention to social (as opposed to economic) influences on tax compliance. In this study, we extend this prior research by explicitly examining the role of social norms [Cialdini, R. and M. Trost: 1998, The Handbook of Social Psychology (Oxford University Press, New York)] on tax compliance in three different countries. We test our research hypotheses using a hypothetical compliance scenario, which was administered in Australia, Singapore, and the U.S. There were differences in compliance rates and social norms among the three countries. Factor analysis of the social norm questions identified three distinct social norm constructs. Two of these factors were significant in explaining tax compliance behavior. The first and most influential factor was taxpayers’ own personal moral beliefs, along with the beliefs of those close to them (e.g., friends and important others). The second significant factor represented societal views of proper behavior. We conclude that social norms help to explain tax compliance intentions and why tax compliance rates are higher than would be predicted by strictly economic models.

Keywords

social norms tax compliance 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes

Acknowledgments

The authors appreciate the data collection assistance of Eunice Hooi, in Singapore, as well as helpful comments regarding the manuscript from Charles Kelliher and three anonymous reviewers.

References

  1. Ajzen I. (1991) The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes 55:179–211CrossRefGoogle Scholar
  2. Alm J., Sanchez I. (1995) Economic and Noneconomic Factors in Tax Compliance. KYKLOS 48(1):3–19Google Scholar
  3. Alm J., McClelland G., Schulze W. (1999) Changing the Social Norm of Tax Compliance by Voting. KYKLOS 52(2):141–171CrossRefGoogle Scholar
  4. Andreoni J., Erard B., Feinstein J. (1998) Tax Compliance. Journal of Economic Literature 36(2):818–860Google Scholar
  5. Baskerville R. (2003) Hofstede Never Studied Culture. Accounting, Organizations, and Society 28:1–14CrossRefGoogle Scholar
  6. Blodgett J., Lu L., Rose G., Vitell S. (2001) Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison. Journal of the Academy of Marketing Science 29(2):190–202CrossRefGoogle Scholar
  7. Bobek D., Hatfield R. (2003) An Investigation of the Theory of Planned Behavior and the Role of Moral Obligation in Tax Compliance. Behavioral Research in Accounting 15:13–38Google Scholar
  8. Bosco L., Mittone L. (1997) Tax Evasion and Moral Constraints: Some Experimental Evidence. KYKLOS 50(3): 297–324CrossRefGoogle Scholar
  9. Carnes G., Englebrecht T. (1995) An investigation of the Effect of Detection Risk Perceptions, Penalty Sanctions, and Income Visibility on Tax Compliance. Journal of the American Taxation Association 17(1):26–41Google Scholar
  10. Chanchani S., MacGregor A. (1999) A Synthesis of Cultural Studies in Accounting. Journal of Accounting Literature 18:1–30Google Scholar
  11. Cialdini R., Trost M. (1998) Social Influence: Social Norms, Conformity, and Compliance. In: Gilbert D., Fiske S., Lindzey G. (eds) The Handbook of Social Psychology, 4th edition. Oxford University Press, New YorkGoogle Scholar
  12. Cohen J., Pant L., Sharp D. (2002) Cross-Cultural Differences in the Perceived Morality of Accounting Manipulations: The Effect of Acculturation. Review of Accounting and Finance 1(3):15–26Google Scholar
  13. Cowell F. (1990) Cheating the Government. MIT Press, Cambridge, MAGoogle Scholar
  14. Dalrymple, M.: 2003, ‘IRS Worried that More Taxpayers Feel its Okay to Cheat’, Pittsburgh Post-Gazette October 30, 2003, C-11Google Scholar
  15. Davis J., Hecht G., Perkins J. (2003) Social Behaviors, Enforcement, and Tax Compliance Dynamics. The Accounting Review 78(1):39–69Google Scholar
  16. Feige E. (ed) (1989) The Underground Economies. Cambridge University Press, Cambridge, EnglandGoogle Scholar
  17. Frey B., Weck-Hannemann J. (1984) The Hidden Economy as an ‘Unobserved’ Variable. European Economic Review 26:33–53CrossRefGoogle Scholar
  18. Gernon H., Wallace R. (1995) International Accounting Research: A Review of its Ecology, Contending Theories and Methodologies. Journal of Accounting Literature 14:54–106Google Scholar
  19. Hanno D., Violette G. (1996) An Analysis of Moral and Social Influences on Taxpayer Behavior. Behavioral Research in Accounting 8:57–75Google Scholar
  20. Harrison G., McKinnon J. (1999) Cross-Cultural Research in Management Control Systems Design: A Review of the Current State. Accounting, Organizations and Society 24:483–506CrossRefGoogle Scholar
  21. Hofstede G. (1980) Culture Consequence’s: International Differences in Work-Related Values. Sage Publications, Beverly Hills, CAGoogle Scholar
  22. Hsee C., Weber E. (1999) Cross-National Differences in Risk Preferences and Lay Predictions. Journal of Behavioral Decision Making 12:165–179CrossRefGoogle Scholar
  23. Jones T. M. (1991) Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model. Academy of Management Review 16(2):366–395CrossRefGoogle Scholar
  24. Kaplan S., Newberry K., Reckers P. (1997) The Effect of Moral Reasoning and Educational Communications on Tax Evasion Intentions. Journal of the American Taxation Association 19(2):38–54Google Scholar
  25. Kohlberg L. (1969) Stage and Sequence: The Cognitive Development Approach to Socialization. In: Goslin D. A. (ed) Handbook of Socialization Theory and Research. Rand McNally, Chicago, IL, pp. 347–480Google Scholar
  26. Kohn M. (1996) Cross-National Research as an Analytic Strategy: American Sociological Association, 1987 Presidential Address. In: Inkeles A., Sasaki M. (eds) Comparing Nations and Cultures: Readings in a Cross-Disciplinary Perspective. Prentice Hall, NJ, pp. 28–53Google Scholar
  27. Pommerehne W., Hart A., Frey B. (1994) Tax Morale, Tax Evasion, and the Choice of Tax Policy Instruments in Different Political Systems. Public Finance 49(Supplement):52–69Google Scholar
  28. Porcano T., Price C. (1993) The Effects of Social Stigmatization on Tax Evasion. Advances in Taxation 5:197–217Google Scholar
  29. Rest J. R. (1986) Moral Development: Advances in Research and Theory. Prager Press, New York, NYGoogle Scholar
  30. Scholz J., Pinney N. (1995) Duty, Fear, and Tax Compliance: The Heuristic Basis of Citizenship Behavior. American Journal of Political Science 39(2):490–512CrossRefGoogle Scholar
  31. Schnepper, J.: 2004, ‘Deduct it: Odds Against an Audit are Good’: http://www.moneycentral.msn.com/content/taxes/Avoidanaudit/P33948.asp
  32. Schwarz S. (1977) Normative Influence on Altruism. In: Berkowitz L. (ed) Advances in Experimental Social Psychology, Volume 10. Academic Press, New York, pp. 221–279Google Scholar
  33. Wenzel M. (2004) An Analysis of Norm Processes in Tax Compliance. Journal of Economic Psychology 25:213–228CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media B.V. 2007

Authors and Affiliations

  • Donna D. Bobek
    • 1
  • Robin W. Roberts
    • 1
  • John T. Sweeney
    • 2
  1. 1.Kenneth G. Dixon School of AccountingUniversity of Central FloridaOrlandoU.S.A.
  2. 2.Department of AccountingWashington State UniversityPullmanU.S.A.

Personalised recommendations