Journal of Business Ethics

, Volume 73, Issue 4, pp 369–379 | Cite as

Consumers’ Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business

  • Scott John Vitell
  • Jatinder J. Singh
  • Joseph G. P. Paolillo


This article presents the results of a study that investigated the roles that one’s money ethic, religiosity and attitude toward business play in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. A global scale of money ethic was examined, as was a global measure of attitude toward business. Results indicate that both types of religiosity as well as one’s money ethic and attitude toward business were significant determinants of at least some types of consumer ethical beliefs.


attitude toward business consumer ethics religiosity role of money 


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Copyright information

© Springer Science+Business Media, Inc. 2006

Authors and Affiliations

  • Scott John Vitell
    • 1
  • Jatinder J. Singh
    • 1
  • Joseph G. P. Paolillo
    • 2
  1. 1.Department of MarketingUniversity of MississippiUniversityU.S.A
  2. 2.Department of ManagementUniversity of MississippiUniversityU.S.A

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